interact with your followers... This is hands down the biggest piece of advice I have for anyone wanting to grow their Instagram account. When someone leaves a comment on one of your photos, reply back to them! I know that whenever I leave comments and get replies, it makes me feel like the owner of the account is genuinely interested in hearing what I have to say and that since they're taking the time to reply to me that they see me as more than just another digit to their follower count. If I comment on another bloggers photo and don't get a reply, I feel a little bit defeated. Granted people live busy lives but even if you can dedicate 10 minutes at the end of everyday to respond to comments you're bound to see your followers stick around!
Bonus Tip: You can now "like" comments that people leave on your photos! If you don't have time to sit down and reply to all your comments, go through & like the comments so that people know you saw it!
post high quality images... No matter if you take photos using a DSLR or your iPhone, always try to post the highest quality images you have. The clearer the image the more professional your account will seem.
post original content... There's nothing that bugs me more than seeing the same photos that I saw on my Pinterest feed on my Instagram feed. Sure, it's ok to share photos from others (giving credit to the source, of course!) but if you really want to establish your presence on Instagram, you need to be generating your own content.
stick to a loose theme... A year ago I would've told you that the best way to grow your following would have been to create an Instagram theme. I've had my fair share of themes, I had a white theme that lasted for about two months but I ended it before the holidays. During the two months that my account had a theme I saw a significant drop in my follower engagement. People get tired of seeing the same editing over and over again. Once I ended my themes, my follower engagement shot back up and I found myself gaining upwards of 60 followers a week. Full blown themes are a lot of work but if you try to get a general theme to your account (bright & colorful is a personal favorite of mine), your account will still all fit together but it won't appear to be following the strict themes that some do.
What are your tips for growing your Instagram account?
xoxo,